I lead creative vision, develop campaigns and produce high-quality cinematic content for games and global brands.
Macabre and Game Creative Direction
I led the creative vision and marketing strategy for Macabre, directing all trailers, social content and in-engine cinematics. Through grassroots campaigns, the game reached its Kickstarter goal within 38 hours and built an audience of more than 350,000 across wishlists, email subscribers and social platforms.
Commercial Direction and Campaign Work
For more than a decade I have collaborated with leading agencies, directing commercial campaigns for brands such as Google, Ebay, Sony, Wrigleys, Woolworths and CommBank. My work spans performance-led storytelling, distinctive visual craft and technical execution that results in clear and memorable work.
What I Do
Creative direction across games and advertising.
Cinematic storytelling and real time in engine production.
Trailer direction, shot design and editing.
Social first campaign strategy and content development.
Creative leadership across multidisciplinary teams.
Collaboration with external studios and production partners.
Selected Highlights
Featured at the PC Gaming Show and SXSW Sydney.
Delivered talks on game marketing and community building.
Directed campaigns for major global brands.
Raised more than AUD 350,000 through Kickstarter.
Generated more than 250,000 wishlists for Macabre prior to launch.